The History Of Business Advertising

Business advertising was such a simple affair - street peddlers used to market their merchandise by shouting and bellowing in the road, and the Greeks used to shout out announcements of the selling of cattle and slaves.
From chirii romani uk of you needed then was a louder/clearer voice. That might have been a fantastic business idea 3000 years ago VEO - Voice Engine Optimisation. However, today to be aggressive is a much more complex and costly process.
Printed ads started a lot sooner than you may think with an advert recorded approx 3000 years back from someone referred to as”Thebes” calling for the retrieval of a lost slave. The advert stated,“For his return to the shop of Hapu that the Weaver, where the best cloth is woven to your desires, a whole gold coin is offered”. The Romans also adopted advertisements and frequently glued up signals promoting gladiator matches and circuses - examples of which were discovered in Pompeii and Carthage.
Through the middle ages handbills and notices were tacked-up which usually consisted of drawings in addition to writing to cater for the huge proportion of the population that could not read.
Newspaper advertising started early also and the first paper advert is thought to have appeared in England at a paper called the Weekly Newes at 1622.

Back in England during 1665, when the plague was rife, papers carried advertisements for preventatives and cures for example”Anti-Pestilential Pills”,“Incomparable Drink Against the Plague”,“The Only True Plague Water”,“Infallible Preventive Pills Against the Plague”, and”Sovereign Cordials Against the Corruption of the Air”.
When the London Gazette declared in 1666 it was going to print advertisements paper advertisements became the rage, and purchasing guides began to be published around 1682 which consisted entirely of commercials.
From the 1700s England was bombarded with pasted-up notices and posters. London became cluttered with large advertising signs promoting retailers’ areas of business. There became so lots of signs that Charles II proclaimed,“No signs shall be suspended across the streets shutting out the air and the light of the skies”.